Consumer Research

In my research regarding what people like, I found that most of those who responded prefer simple patterns, usually stripes or geometric patterns.  This actually surprised be, because in my customer service experience, we actually have a lot of people complain about stripes, and they practically beg us for more florals.  At church on Sunday, I made a tally of the different patterns people wore.  I was surprised to find a almost even split between florals, solids, and geometric patterns.  I tend to be drawn to florals of some sort, but I also like other textures and patterns as well, so I will create a series split between the different types of prints.  I was also surprised this week that one of the prints we ran out of quickest at work was animal prints.  That surprised me, since I don’t see it very often, but I’ll do some more research into that as well.